El Porto - The World Renowned Neighborhood Surf Shop
Join us for LIVE MUSIC, FOOD, & DRINKS
every 1st Thursday of the month, March through November, 6pm-8:30.
All neighbors, surfers, travelers, friends and family welcome!
"The friendliest, stoked-est, down-home-iest surf shop... A hub for international surfers...Learn to surf, rent boards and wetsuits, and meet the sandy footed owner and his dog... You can't leave without getting an infusion of authentic positive vibes."
-Los Angeles Times
The official annual sponsor of the
Submit video of your best wipeout to win a $500 gift card
World-traveling surfers Ben Gravy, Woodrow "Pack" Landfair, and Hunter Jones stand outside El Porto Surf Shop. Landfair has owned and led El Porto Surf Shop since 2017.
Porto surfer, comedian and Netflix / Youtube/ Podcast star Chad Goes Deep, visits shop.with co-host, comedian JT Parr
Porto surfer, DJ, and Ebony Beach Club founder, Brick stopping in pre surf. 
El Porto Surf Shop History
Attracted by the shop's role as steward of an otherwise unnamed town with an outlaw heritage, author Woodrow "Pack" Landfair purchased El Porto Surf Shop in 2017 and moved to El Porto to surf everyday and to keep the shop locally and independently owned. In 2024 he acquired Player's Liquor, expanding surf and beach goods and services throughout the property's interior and exterior.
Organically founded by employees of Player's Liquor- established in 1963 - renting their own boards and providing their own instruction, El Porto Surf Shop became it's own official business in 1996 as "Player's Surfboards." In 2008, in response to local officials changing the neighborhood's name from "El Porto" to "North Manhattan Beach", founders Mike Baron and Bruce Huff officially changed the store's name to "El Porto Surfboards" to keep the neighborhood's name alive.
More about El Porto neighborhood history...
Independently Owned by 'Local' 'World Traveling Surfer' Woodrow Pack Landfair - aka Packman Surfs The World
Woodrow Pack Landfair aka Packman Surfs The World is the owner of El Porto Surf Shop, as well as an adventurer, author, surfer, and entrepreneur. Pack is on a quest to surf all of Earth's coastal nations. The first 19 countries of that journey - the people met and philosophies learned along the way - are the subject of Pack's third book Surf Journals, Vol. 1 in bookstores Spring 2027. The prequal and origin-story of his jouney to El Porto, Road Journals: 48 States. One Ride. is available in bookstores May 12, 2026.